Because we are certain that what is not measured, it can't be improved, this workshop for Tourism professionals, which aims to indicate the instruments that can measure and manage your business in order to:

Sell ??more: with a better offer, efficient promotion and responding to multiple targets

Reduce costs: effective operation, simplifying processes and control in real time plan and budget

Innovate: differentiate the market, new ways to operate and distribute multi-channel

We will have a special guest Dr. Luis Monteiro, Director and Head of Marketing at TAP and be received in the new Microsoft facilities in the Park of Nations.

Tourism Industry: Travel Agencies, Tour Operatours, DMC's, Hospitality and Aviation
Profiles: Managers, Product and Sales Directors, Marketing Directors, Financial Directors and Management Control

14:30 - Guests reception
15:00 - Opening Session (short presentation of the event)
15:15 - The challenge to measure and control the business of Tourism - Luís Monteiro, Director and Head of Marketing at TAP
15:45 - Presentation of tourism management platform - KeyForTravel - Pedro Seabra, Viatecla CEO 
16:30 - Presentation of Business Intelligence solution - ExecPlan Intelligence - Haroldo Cavalotti, Managing Director ExecPlan
17:30 - Clarifications
17:45 - Networking Cocktail

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